Our
Story
Get to Know Us
At The Genesis Consulting Group, we believe every great success begins with a strong foundation. Inspired by the word “Genesis,” meaning the origin of something new, we exist to help businesses create, transform, and thrive in today’s fast-changing world. Our mission is simple: to partner with organizations at critical moments of growth and guide them toward clarity, strategy, and sustainable results. We bring together expertise, innovation, and deep industry knowledge to help clients not only solve challenges but unlock their full potential. At Genesis, we don’t just consult — we help build the future.
Meet the Team
Gensis Consulting Group is founded by Beverley D’Cruz and Vernon D’Cruz, combining decades of leadership across global consumer brands. Together, we bring deep expertise in marketing, general management, and growth strategy to help businesses thrive in a fast-changing world.
Services
We help QSR, FMCG, and consumer brands unlock their full potential. Whether you’re launching, scaling, or transforming, our services are designed to drive measurable impact.
Growth and Innovation Advisory
Sustainable growth requires innovation. We help you acquire and retain customers, optimize product and menu mix, and build expansion strategies that open new markets and revenue streams.
Marketing Strategy & Brand Building
We craft sharp go-to-market strategies, reposition brands for growth, and design integrated campaigns that connect with today’s consumer. From loyalty programs to performance marketing, we help you stand out and scale.
Leadership & Coaching
Need senior leadership without long-term overhead? We step in as Fractional CMOs or Interim GMs, mentor marketing leaders, and provide executive coaching to strengthen your top team.